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Start national customization and release individualistic choices

16
2019.04

Start national customization and release individualistic choices

Free-to-enjoy national customized SUV - SAIC MAXUS D60 debut at Shanghai Auto Show.

When we talk about future better life, more personalized and in.tellectualized scenarios have been occurred to more and more consumers. People can “dress up” and switch the outfit with their own mood by a single click. Take-way is scheduled to be delivered by drone and can be customized according to one’s own taste. When getting tired of being in simple style, one can turn the indoor into American style by press the controller. Each vehicle can be customized to one’s own preference, showcasing personality and paying only for the desired configuration.

This is the C2B intelligent customization mode of SAIC MAXUS, allowing users to choose the “unique” Dream Car and satisfying dual demands of life and personality. At Shanghai Auto Show, which was kicked off on April 16, free-to-enjoy national customized SUV D60 had its eye-catching debut. Especially designed to meet differentiated and personalized users demands, it is a new option to unlock the dream car. Meanwhile, SAIC MAXUS D60 officially launched "national customization" and entered "user pricing" mode, truly returning the freedom of car purchase to consumers. Besides, D60e PLUG IN hybrid electric vehicle has officially debuted at Shanghai Auto Show.

SAIC MAXUS D60

                                                                                                                

Launch national customization, feel the pulse of new individualistic consumption trend

With the significant improvement in living standards, people's expectations and demands for quality and spiritual level are constantly growing. The traditional “pipeline” manufacturing mode and “package-style” sales mode no longer fits everyone. SAIC MAXUS pioneered the C2B intelligent customization model in the auto industry, not only meeting the diverse and personalized demands, but also enabling everyone to become participants and decision makers in customization of their own cars.

Adhering to the MAXUS brand concept of “Born Unique”, D60 has the mission of “customized” SUV. Therefore, it has the unique C2B intelligent customization advantage of its kind. Under “National Customization”, D60 will have a warm relationship with users from every step, including definition, development, verification, configuration, pricing and improvement, so that everyone can participate in the process of “creating life”.

SAIC MAXUS D60 launched "national customization"

Following the concept of “user participation in pricing” for the full-size intelligent customized Internet SUV D90 and the all-round family MPV G50, SAIC MAXUS D60 also decentralized to consumers in the pricing phase. Consumers can enter "Smart Spider" through "WOXING MAXUS" APP and "WOXING MAXUS" WeChat to configure and submit the price in mind to participate in the activities. After collecting all pricing advices, SAIC MAXUS will set the final price for D60 according to the prices suggested by users, starting an in-depth experience of D60“national customization”for users.

SAIC MAXUS D60

 

Ingenuity creates quality, free-to-enjoy journey starts

Developed from bionic interconnected pure electric SUV concept car TARANTULA, and based on the product definition and design feedback of nearly 20,000 potential users, SAIC MAXUS D60 owns a charming style impressive at first glance. The octagonal front grille design inherits the unique grand gene of MAXUS family. Details such as matrix-style full LED headlights and streamer phantom taillights bring more exquisite dynamics to D60. It is worth mentioning that that D60 adopts the first courtesy lamp with Lisaomode in the industry, which can realize switch among a variety of taillight lighting modes. Although it adopts a design with hi-tech and modern touch, it has an ancient name of "Lisao".

SAIC MAXUS D60 adopts the world's first "Lisao" mode

The interior of SAIC MAXUS D60 was debuted this time. Strictly selecting rare materials for luxury sports car to coat seats, together with exquisite sewing craft, it brings ultimate comfort and coziness. By adopting 12.3-inch full LCD digital instrument panel, 14-inch extra-large suspended intelligent touch screen of center console, and the only W-HUD intelligent system of its kind, it not only makes the interior full of hi-tech ambience, but also makes driver obtain all kinds of driving and entertainment information and guarantees driving safety greatly. In addition, SAIC MAXUS D60 features two-row and three-row options, satisfying demands of different users. Five seats, six seats or seven seats? You can make your own decision.

Strictly selecting ALCANTARA materials to coat seats, which is the first choice for luxury sports cars

SAIC MAXUS D60 Hi-tech cabin

SAIC MAXUS D60 adopts a 1.5T turbocharged engine with a 7-speed dual-clutch gearbox. The maximum power is 124kW and the maximum torque is 250 Nm, which brings smooth and dynamic performance exceeding that of its kind. It is the first to adopt SAIC Motor’s new-generation Level 2.5 intelligent driving system, brining high-end services such as one-click intelligent parking, high-speed intelligent driving, and remote calling. D60 also provides Banma powered by AliOS, which allows users to easily control air conditioner, music, navigation, windows with a single call by voice. Meanwhile, D60 also provides Smart Spider system indigenously developed by SAIC MAXUS, creating an interconnected auto life freely with more options.

SAIC MAXUS D60 provides Banma powered by AliOS

Add only your favorite configuration and regardless the others. SAIC MAXUS D60 balances personality and quality and allows consumers to decide pricing. Such an approachable customized SUV will truly break the limitations of traditional car purchase mode and make everyone enjoy an unprecedented autonomic car purchase experience and better life.