The center is composed of three connected and circulated arrows which represent “technology, trust, and ambition” respectively. The oval theme symbolizes the strategic vision of SAIC MAXUS with the world as its stage and global layout, as well as its close ties with SAIC. Ellipse theme and the three Lee Arrow integration, unite the " technology · trust · ambition" brand core values.
MAXUS in Chinese (Datong) means ‘Great wisdom fits the world, Mastery cast success.’ ‘Da’ means the company has a large scale, in-depth extent, solid strength and broad product coverage. ‘Tong’ means our products have achieved excellent professional proficiency, which help the target population to travel the world. The brand name reflects the consumers’ ambition of success as well as the lofty goal of the brand.
‘MAX’ means ‘unlimited, vast’. ‘MAXUS’ means we are the most powerful. ‘SAIC MAXUS’ represents our strong brand vision to go all the way forward.
SAIC MAXUS sticks to the SAIC's "new four modernizations" strategy of "electrification, intelligence, connection and sharing" and "customization" to break the industry boundaries and realize an overall development.
Electrification – With "hydrogen fuel technology" as one of the final solutions for new energy sources as the core, and taking the lead in realizing the industrialization of fuel cell vehicles, we take the lead in the industry and gradually realize a comprehensive clean power.
Intelligence – In the intelligent development especially intelligent driving technology, it has reached the leading domestic level in the fields of environmental perception, control algorithm, simulation and testing technology, which made the car experience more humane, caring, relaxed and smart.
Connection – With Internet technology as its foundation, the platform will demonstrate the vertical ecosystem of vehicles, people, applications and living platforms and create an online travel platform for the bus eco-cycle of "MAXUS Interactive Platform" and "RV Life Home".
Sharing – integration of leasing, sales, car life, to reduce the use of shared costs, enrich the life of cars, change the way travel.
C2B Customization – C2B mass customization truly realized a "user-driven" innovative business model, so that everyone can easily have their own exclusive vehicles, a revolutionary model to create the future of car life.
SAIC MAXUS innovates and break the traditions to offer a series of user-driven, competitive vehicle products and life services and create values for users. MAXUS commits to becoming the leading manufacturer and service provider who has a rich product line of cross-border cars, and go along with the future.
As one of Europe's most powerful automobile brands, MAXUS not only gathers nearly a hundred years of commercial vehicle development experience but also accumulates a strong technical foundation. With its continuous innovation and pioneering, MAXUS leads the international automotive market, known as the international legendary brand. In 2009, the world's top 500 enterprises - SAIC, made a full acquisition of the British commercial vehicle company technology platform and the MAXUS brand intellectual property. MAXUS was introduced into China and crowned as "MAXUS" in the name. This initiative not only becomes a new milestone, but also reveals the brilliant chapter of the legendary MAXUS.