”Apple fans” around the world were eager about 2018 Apple new product launch event, In spite of its lack of surprises. With the debut of "the most expensive iPhone in history", Apple’s stock price on the launch event date declined the most comparing to that of the former three years. It also gave Huawei a time for "being steady." While Chinese brands successfully entering overseas market nowadays, Huawei's "being steady" is no longer a buzzword, but a showcase of Chinese brand’s confidence and strength. Currently, Huawei has leaped into the world’s top three in sales, approaching the second place. In Europe, Huawei has listed among the top three in smartphone sales in UK and Germany, with a trend of taking over the first place.
In view of this, rigorous and straightforward Germans commented: "Huawei's achievements today could be an encouragement and enlightenment to electric vehicle industry in China." As expected, Chinese auto brands have gradually emerged in Europe and even in global market in recent years. On September 19th, at the century-old IAA 2018 in Hannover, a Chinese auto brand succeefully landed in Europe market with its new energy products, showcasing innovation and manufacturing strength of China's new energy vehicles. It also added an extraordinary flavor to IAA 2018 in Hannover, where all overseas automobile "big names”gathered.
It is SAIC MAXUS. At IAA 2018 in Hannover, SAIC MAXUS EV80 was officially launched in Europe. It marked a further milestone for the development of SAIC MAXUS in European market.
German industry in a "painful period": Opportunity is for the prepared.
When Karl Friedrich Benz, German inventor and “father of automobile”, built the first internal combustion engine, it never occurred to him that Germany would one day enter a "painful period" for the sake of fuel vehicles. In April 2013, Germany formally proposed the strategy of "Industry 4.0" at Hannover Messe, which ushered in a huge revolution for traditional carmarkers: after 2030, fuel vehicles will be completely eliminated in German market, and new energy vehicles will inevitably be the future development trend. However, besides German carmakers that are fully committed to the new energy vehicles, Chinese auto brands represented by SAIC MAXUS are also full of passion, easily making a breakthrough in strict entry standards in European market and brining new energy vehicles by intelligent manufacturing in China to global consumers.
SAIC MAXUS Landed at IAA 2018 in Hannover Germany
For foreign friends, SAIC MAXUS booth at IAA 2018 in Hannover is as attractive as big overseas auto brands. Big clients such as LeasePlan, the world's largest auto financing and leasing firm; AMF, the market leader in Europe and specialist in the field of vehicle technology for people with disabilities; FedEx, the world's largest express transportation company; and Norway Post showed great favor, which fully demonstrated overseas consumers’ confirmation and trust in the quality of SAIC MAXUS.
Big clients such as Norway Post and LeasePlan gave praise to SAIC MAXUS EV80
In Germany, the government has granted a subsidy of 2,000 euros per unit for new energy light commercial vehicles. Meanwhile, European countries such as France, Spain, the Netherlands, Belgium, Denmark and Sweden also provide government subsidies or tax reduction policies to promote the development of new energy vehicles. As the first pure electric wide-body light passenger vehicle in European market, SAIC MAXUS EV80 launched this time not only won this subsidy easily, but also features “the world's highest technical level and the longest driving range” in the segmentation field, truly realizing zero pollution and emission. With the advantages of long driving range, zero emission, high-capacity lithium battery of 2-hour “fast charging” as well as surging power, comprehensive safety protection and super loading capacity, EV80 is especially conducive to urban energy saving and environmental protection, ideal for low-cost usage demand of passenger transport and logistic transport clients in the city.
In terms of whole vehicle safety, EV80 has a remarkable performance. The safety and protection capability of EV80's battery box, battery, motor and other high-voltage systems have reached IP67 military level. Even if the battery case is immersed in 1-meter depth of water for 30 minutes, there will be no leakage. The power battery BMS control system can also monitor the working status of the battery cell in real time and cut off the power supply in case of collision and leakage.
SAIC MAXUS pure electric wide body light passenger EV80
The launch of SAIC MAXUS in Hannover with EV80 series means the high recognition of SAIC MAXUS products in European market. In face of strict entry standards of European market and the rigorous and discerning natural personality of Germans, SAIC MAXUS has proved the excellent strength and outstanding charm of Chinese auto brand with its excellent quality, and has become a flag of intelligent manufacturing in China on European market.
Speech by Pieter Gabriel, Deputy General Manager of SAIC Motor Europe
The right way to start a "buyer's show" for European clients: turn nitpicking into satisfaction
Participation in IAA 2018 in Hannover is not the "first showcase" for SAIC MAXUS in European market. Since 2018, SAIC MAXUS EV80 has won the favor of major European clients, including top companies in logstics, leasing and home furnishing industries such as UK's first postal brand Royal Mail, the world's leading postal and logistics group DHL, the world's largest furniture and household goods retailer IKEA, proving the leading technological level of SAIC MAXUS. So here comes the question, how does SAIC MAXUS “attract”clients in Europe?
• An alliance of three powerhouses, Germany Hertz & IKEA & SAIC MAXUS make joint efforts to promote "zero emission"
On September 4th, Germany's top 5 car rental company Hertz cooperated with IKEA in a car-sharing mode. SAIC MAXUS delivered three units of EV80 to IKEA Germany. Currently, EV80 furniture transport vehicles are used in IKEA furniture stores in Frankfurt, Carmen and Warau. In addition, IKEA has also purchased SAIC MAXUS EV80 as a furniture transport vehicle in Shanghai and UK.
SAIC MAXUS EV80 has contributed to IKEA's goal of achieving 100% zero emission. On September 13th, IKEA Group responded to the call of global zero-emission environmental protection and promised at the Global Climate Action Summit (GCAS) that it will achieve worldwide delivery with zero emission by 2025. SAIC MAXUS, being not only the only supplier of 3.5T new energy vehicles on the market, but also the first truly original light electric wide-body light passenger vehicle in European market, also in view of its excellent product quality and close cooperation with many well-known enterprises in Europe, IKEA finally decided to cooperate with SAIC MAXUS.
SAIC MAXUS EV80 becomes IKEA furniture transport vehicle, contributing to IKEA's commitment to zero emission
An alliance of three powerhouses, Germany Hertz & IKEA & SAIC MAXUS
The first batch of EV80 with car-sharing technology was used in IKEA furniture store in Germany
• AMF-Bruns, the market leader in Europe and specialist in the field of vehicle technology for people with disabilities, make joint efforts with SAIC MAXUS in supporting the elevation of well-being of people's livelihood overseas.
• At IAA 2018 in Hannover, SAIC MAXUS’s modified vehicle for the disabled is also unveiled at the exhibition booth. The function and design of vehicle for the disabled is more humanized, with more space to place wheelchairs and other tools. Meanwhile, it is convenient for the disabled to get on and off. It is reported that AMF has started a sincere cooperation with SAIC MAXUS, which will bring more benefits to the disablednin areas covered by AMF and promote the upgrading of living service level in the region.
SAIC MAXUS EV80 modified vehicle for people with disabilities
As the largest modification plant for vehicles for people with disabilities in Germany, AMF is mainly engaged in the modification and sales of light vehicles. The products cover disabled vehicles and small Minibus (9 seats). The sales scope covers Europe and there are also cooperative enterprises in UK, the Americas, Hong Kong, Australia and New Zealand. During the auto show, AMF and SAIC MAXUS conducted further business negotiations to prepare for future cooperation.
SAIC MAXUS EV80 modified vehicle for people with disabilities
LeasePlan, the world's largest auto finance and leasing company, held hands with SAIC MAXUS to compete in European market.
LeasePlan, another major European clinet of SAIC MAXUS, is the world's largest auto finance nad leasing company. It also visited IAA 2018 in Hannover to experience the forward-looking technology and superior quality of SAIC MAXUS. LeasePlan products cover commercial and passenger vehicles, and the sales range covers North America, Europe, Australia and New Zealand. At present, LeasePlan has signed a memorandum of cooperation with SAIC Global to jointly explore European market. SAIC MAXUS EV80, which is widely recognized by European consumers, is also in the cooperation memorandum. In near future, EV80 will also become a member of LeasePlan.
SAIC MAXUS held hands with LeasePlan
Being picked by European powerhouses from various industries has confirmed the global competitiveness of SAIC MAXUS and its products It has also paved the way for SAIC MAXUS to further develop European market.
Industry 4.0 has triggered a new round of industrial transformation competition around the world. It has also provided a stage for Chinese auto brands to compete with overseas auto “powerhouse”. Relying on the strong support of SAIC Motor in terms of fund, R&D, resources and talents, SAIC MAXUS will adhere to the full development of three technological routes - pure electric power, hybrid power and fuel cell. SAIC MAXUS, being the real leader in the development and commercial operation of new energy full technology, is labelling the European green ecosystem with China by its leading technological strength and global quality of products.
